He's 21 years old and has faced his fair share of controversy as well.īryce Hall has 13 million followers on TikTok alone, and Austin McBroom has racked up 17.8 subscribers on YouTube. The 28 year old vlogger operates The Ace Family channel and has been trolled for faking scenes and fabricating content to generate views.īryce Hall has been linked to his on-again, off-again relationship with fellow social media star Addison Rae, and initially started off on Miscal.ly and YouTube before migrating to TikTok to become one of its leading stars. Insider reveals that McBroom has been applying pressure on Hall to engage in a fight since 2020, and has a history of drama and controversy that has swarmed around him. The two have been jabbing at one another online, and egging each other on for quite some time. This is going to be a seriously big purse, and the hype is building, months in advance.Īll eyes are on McBroom and Hall as they prepare for their big fight night. Viewership is astronomical, and the international fan base of each social media star is a loyal one. This digital talent agent was the mastermind behind the production of the boxing match between YouTube stars Logan Paul and KSI, and if there's one thing he learned from that experience, it's that social media stars attract an unprecedented number of fans. He brings a lot to the table to ensure this event is as successful as possible. Every component of this singular moment is architected to be a larger than life spectacle and drive viewers across the planet through all social media platforms." The executive producer, Paul Cazers, has been quoted by The Sun as saying "This event is a perfect storm of celebrity, social media, technology, digital marketing, pop culture and, at the end of the day, good old Hollywood 101 celebrity and industry magic. Sheer and utter hubris on the part of the McBrooms.This huge event is called Social Gloves: Battle of the Platforms and is being dubbed as "the largest PPV event in history." The big night takes place on June 5th, and will be available for paid viewing only. "LiveXLive said, we are telling you right now, that if you do not improve your marketing strategy, you will not break 200,000," Katz told Insider. But Jeffrey Katz, a senior partner at Watkins & Letofsky, LLP, the lead attorney representing LiveXLive, told Insider that LiveXLive warned McBroom and SPG that they would not break 200,000 purchases if they didn't follow through with the marketing strategy they had outlined. At the press conference for the event, a fight between Hall and McBroom broke out.
TikTokers, with Hall representing the TikTok side. On 18 March, 2021, the undercard of the match was turned into a new event called YouTubers vs. In the end, the event only sold 136,000 subscriptions. Hall and Austin McBroom began beefing on Twitter and a match was booked between them.
LiveXLive kept asking for more and more money and went over budget "by millions," Sammataro alleged, with the promise that the end result would deliver a bigger profit.īut the several billion supposed social-media impressions did not translate to a major sale of pay-per-view subscriptions for the event. Pay-per-view packages started at $49.99 and went up to $89.99 if viewers wanted to purchase extras such as shows or an NFT (a non-fungible token). The Battle of the Platforms promotional poster.
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